Production LTD

production.gr
v2 · brief-aligned

Hi-fi static mocks for the new production.gr — version 2, aligned with brief v2.2. Crafting Retail Conversion tagline, new taxonomy (8 product types · 6 materials · 7 channels), 5 Strategic Reasons, 4-stage process, Industrialized Craft positioning, Dimaras family, Acharnes.

8
pages
5
templates
EL
primary lang
v2
brief-aligned

Catalog & flagship pages

3 pages

Brand & conversion funnel

3 pages
Design notes · for review

How to read the concept.

  • Brand color updated → #E65C00

    Confirmed orange from the brief. All tokens, gradients & shadows updated.

  • New tagline · Crafting Retail Conversion

    Across the site — from hero, to footer, to meta tags. "The Retail Stand Company" was removed.

  • Dimaras family · Acharnes

    Yiannis (Sales/Marketing), Vangelis (Operations/Production), Konstantinos (Operations). Map & address updated to Acharnes.

  • New taxonomy · 8 × 6 × 7

    8 product types · 6 materials · 7 retail channels — with Material × Product matrix for cross-filtering.

  • 5 Strategic Reasons · 4-stage process

    Value Engineering, Rapid Response, Zero-Risk OTIF, B2B2C, Eco-Innovation. Process: Strategic Analysis → Rapid Prototyping → Industrialized Production → OTIF Delivery.

  • Strategic Briefing Form

    5-step wizard aligned with the brief: Identity → Channel & Goal → Materials → OTIF Timing (date picker) → Upload Brief.

  • Approved verbatim copy

    The approved 'About Us' copy is used verbatim in About. Mission/Vision/Promise, personas Katerina & Markos.

  • Next: aesthetic Direction B (editorial)

    The brief asks for two aesthetic directions to be evaluated. Current version = Direction A (Energetic/Industrial). Direction B (Minimal/Editorial à la Apple/Diageo) — next iteration.